"B. Real, B. Strong, B. Tuff" with B. Tuff, a division of Cowgirl Tuff! It all began in 1999, in the small town of Litchfield, MN, when founder Lisa Bollin had a dream to own her own clothing company. A true cowgirl, she lives the country western lifestyle by barrel racing, trail riding, baling hay, and cleaning stalls. Her office still sits in the middle of her family owned ranch, where she gets inspiration from the fresh air and watching her horses play. She is also inspired by everyday people’s stories about overcoming obstacles and turning their dreams into realities. Lisa has turned her dream of running a successful apparel line into a reality, and has always lived by the B. Tuff motto!